Book a car
Pick upFri 14 Nov
ReturnMon 17 Nov
Kia PicantoAutomatic, 4 seats
$1353 days
Book and pay
Ruseler Car RentalsCar rental

A booking system that takes bookings and payments direct

Ruseler Car Rentals rents out cars on Curaçao. We built their website with a booking system linked to their rental software and online payment, and we run the ads that bring in the traffic.

11xreturn on ad spend in 2026
24/7customers book and pay online
0platform fees on direct bookings

The problem

Customers who wanted to rent a car had to ask for availability and prices first, by WhatsApp, phone or email. Every booking meant manual work, and bookings through platforms cost a commission.

What we built

  • A new website with a booking system that shows live availability and prices from their rental software
  • Online payment through Sentoo, the local payment provider
  • Bookings that land straight in the rental software, ready for the counter
  • Google Ads campaigns measured on actual bookings, not clicks

How it works

  1. Step 1

    Choose

    The customer picks dates, pickup location and a car on the site.

  2. Step 2

    Check

    Availability and prices come live from the rental software.

  3. Step 3

    Pay

    The customer pays online through Sentoo.

  4. Step 4

    Done

    The booking is in the rental software, nobody types anything over.

Screens

Homepage with the booking searchScreenshot follows
Homepage with the booking search
An upgrade offer while choosing a carScreenshot follows
An upgrade offer while choosing a car
Booking search on a phoneScreenshot follows
Booking search on a phone
Car and insurance, then straight to paymentScreenshot follows
Car and insurance, then straight to payment

Results

  • Return on ad spend went from 9.6x in 2025 to 11.7x in 2026
  • Bookings come in direct, day and night, without a platform taking a cut
  • Ads are measured on bookings, so budget goes where it earns
HQ Rental SoftwareSentoo paymentsGoogle AdsBuilt with AI

What could a system like this do for your business?

Start the free AI scan